Omschrijving

Google Tag Manager (GTM) is Google’s free tool for everyone to manage and deploy analytics and marketing tags as well as other code snippets using an intuitive web UI. To learn more about this tool, visit the official website.

Integration

Google Tag Manager for WordPress integrates with several popular plugins. More integration to come!

• Contact Form 7: fire an event when a Contact Form 7 form was submitted with any result (mail sent, mail failed, spam detected, invalid input)
• WooCommerce:
  • Implementation of GA4 E-commerce
  • Does not support promotions since WooCommerce does not have such a feature (yet)
  • Does not support refunds
  • Compatibility with High Performance Order Storage (HPOS)
• AMP: load your AMP container on the AMP version of your pages
• Cookiebot: use automatic cookie blocking mode if needed
• Google Consent Mode v2: fire the “default” command with specific consent flags to integrat with non-certified Consent Management Platforms (CMPs) and plugins.

Weather data

(beta)

Push data about users’ current weather conditions into the dataLayer. This can be used to generate weather-related
audience/remarketing lists on ad platforms and allows for user segmentation in your web analytics solutions:

• weather category (clouds, rain, snow, etc.)
• weather description: more detailed data
• temperature in Celsius or Fahrenheit
• air pressure
• wind speed and degrees

Weather data is queried from Open Weather Map. Depending on your websites traffic, additional fees may apply:
http://openweathermap.org/price

An (free) API key from OpenWeatherMap is required for this feature to work.

ipstack.com is used to determine the site visitor’s location. A (free) API key from IPStack.com is required for this feature to work:
https://ipstack.com/product